CTRL by Emma.
—
This project of mine highlighted the toxic and manipulative nature of unhealthy social media use, and personified the phone as an abuser: an abuser that seeks to twist one’s identity, consume one’s time, and has one’s worst intentions at heart.
For this project, I created slide decks, a brand guide, a social media campaign, billboard sets, and poster sets.
A peek into two Instagram reels I made for the CTRL campaign.