Actually by Emma.

How are you actually doing?

I created the brand actually with the hope to nurture an environment that welcomed honest mental-health based conversations. The network of Actually consists of her users, both through the website and the app, as well as various mental health counselors, specialists, writers, influencers, and resources.

I designed an app and a site both using Figma, and created a brand system with a hand-lettered word mark, as well as hand-drawn gradients & illustrations.

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